Heritage Friendly Tourism Campaign

With the cooperation and support of the Ministry of Tourism, Heritage Watch has put into motion an exciting and dynamic campaign. The campaign has 7 main aims;

  1. Promote Responsible Tourism
  2. Promote the arts, culture, heritage and development projects in Cambodia.
  3. Discourage Heritage Destruction
  4. Encourage Private Sector Philanthropy
  5. Inspire Visitors to Discover more of Cambodia's Fascinating Heritage
  6. Encourage Longer Stays in Cambodia
  7. Alleviate Stresses on Heritage Sites by Suggesting Alternative Routes/Destinations

Campaign Aims for the Tourism Sector

By supporting and collaborating with other Non-Governmental Organizations (NGOs) in the fields of arts, culture, preservation and archaeology, Heritage Watch is promoting exciting tourist activities. This will encourage tourists to stay in Cambodia longer as they enjoy and participate in unique tours, arts festivals, arts and crafts expositions, architecture tours, and expert speaker tours. The Campaign is renewed annually and will evolve as new activities are added. Information on activities will be provided to travel agents to promote and encourage tourists to expand their itinerary. All these activities are promoted through TouchStone magazine to which Heritage Watch contributes.

Campaign Aims for Government and Non-Governmental Research Entities

The campaign aims to make information and news on research and development in Cambodia easily accessible. It will cover projects implemented by APSARA, the EFEO, the University of Sydney, Heritage Watch, Sophia University and other government or non-governmental bodies that help contribute to heritage preservation, conservation and sustainable development. It aims to highlight all the work these organizations are doing in Cambodia, giving the public a deeper understanding and appreciation of what can be achieved to develop and enrich the country.

Campaign Aims for the Corporate and Private Sector

The campaign highlights the contributions made by the corporate sector to the community. Multinational companies play a big part in encouraging corporate responsibility and setting the standard for work ethics in Cambodia. Their most valuable contribution is the influence they have in leading others in the private sector to give back to the community. To date Heritage Watch is grateful to ANZ Royal, Petronas, DHL, Bangkok Airways and Siem Reap Airways for their sponsorship and for leading the way in corporate responsibility.

Campaign Aims for Small Businesses

The campaign aims to actively promote all the businesses that have been certified Heritage Friendly. Certified businesses have met criteria that encourage responsible tourism and develop local economic sustainability. These small businesses are integral in promoting local products, arts and culture to an outside market. The campaign aims to showcase and encourage patronage of Heritage Friendly businesses. When visiting Cambodia please support these community-minded businesses!

Campaign Aims for Non-Profit Organizations

The campaign aims to provide exposure to small NGOs and non-profit organizations promoting projects and initiatives undertaken by these NGOs through TouchStone magazine.

Survey Results

In July 2008 Heritage Watch conducted a survey of 241 visitors of varying nationalities to Cambodia. The results were encouraging with 74% of respondents stating that it was important or very important to know that a product or service was being provided by a 'Heritage Friendly Business'. Seventy-three percent of respondents stated that they would be willing to pay a premium for products if they came from a Heritage Friendly Business.




 

 

Our directory of businesses that support the Heritage Friendly Tourism Project.

Businesses may apply for Heritage Friendly Certification by clicking here.


 
 
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